TERAJU, or the Bumiputera Agenda Steering Unit, is a Malaysian agency under the Ministry of Economy. It empowers the Bumiputera community through economic and socioeconomic initiatives, focusing on strategic industries and entrepreneurship. TERAJU offers financing and investment strategies to enhance Bumiputera companies' competitiveness and global marketability. Its target audience is Bumiputera entrepreneurs and businesses. The unique selling proposition is its role as a "Super Scaler," driving sustainable economic transformation and inclusive growth for Bumiputeras, ensuring fair and equitable economic distribution[1][3][4].