Terex Corporation is a global manufacturer of industrial equipment, specializing in materials processing machinery, aerial work platforms, and utility equipment. They serve industries like construction, energy, and recycling, offering lifecycle support and digital solutions to maximize customer ROI[1][2]. Their target audience includes businesses in these sectors seeking efficient and environmentally friendly solutions. Terex's unique selling proposition lies in its innovative, emission-free products and comprehensive customer support, enabling customers to reduce environmental impact while enhancing productivity[1][3].