Terra Firma Capital Partners is a UK-based private equity firm founded by Guy Hands in 2002. It specializes in acquiring and transforming underperforming, asset-rich businesses across various sectors, focusing on strategic, operational, and management changes. The firm targets complex businesses with potential for growth through leveraged buyouts. Their unique selling proposition is an operational approach to investment, emphasizing transformation to create best-in-class businesses. Terra Firma's target audience includes institutional investors seeking returns from strategic investments in sectors like renewable energy, housing, and waste management. Services include active investment management and business transformation.