The Texas and Southwestern Cattle Raisers Association (TSCRA) is a trade organization founded in 1877 to combat cattle theft. It serves as a voice for the cattle industry, focusing on legislative advocacy, education, and environmental stewardship. TSCRA offers services like livestock theft investigation, market inspections, and insurance options. Its target audience includes cattle producers and ranchers in Texas, Oklahoma, and surrounding states. The unique selling proposition is its specialized law enforcement through special rangers, providing a robust system for protecting livestock and property. TSCRA also publishes The Cattleman magazine for industry insights[1][2][3].