Texas Farm Credit is a customer-owned cooperative providing financial services to rural communities and agriculture. They offer financing options such as short-term operating loans, lines of credit, and long-term real estate loans for agricultural production, agribusiness, and rural homes. Their target audience includes farmers, ranchers, and rural homebuyers. The unique selling proposition is their cooperative structure, allowing customer-owners to share in financial success through patronage dividends, which reduces borrowing costs. This model ensures customer needs are prioritized, making them a trusted partner in rural financing[1][3][4].