The Texas International Produce Association (TIPA) represents over 250 companies in the fresh produce supply chain, including growers, shippers, importers, distributors, and allied companies. TIPA advocates for the business, economic, and political interests of Texas-grown and imported produce. They organize events like the Viva Fresh Produce Expo and provide resources such as the Fresh Papaya Addendum to enhance sourcing standards. Their target audience includes industry professionals across the produce supply chain. TIPA's unique selling proposition is its comprehensive support and advocacy for both domestic and international produce interests, fostering collaboration and growth within the industry.