Texas Life Insurance Company is the oldest life insurance company chartered in Texas, founded in 1901. It specializes in voluntary permanent life insurance, offering policies that employees can purchase through payroll deduction. The company's services focus on providing financial security to employees and their families. Their target audience includes employers and employees seeking life insurance benefits. The unique selling proposition is their expertise in easy-to-administer, permanent life insurance solutions with a strong focus on customer service and financial stability, backed by an A+ rating from A.M. Best[1][3][5].