The Texas Restaurant Association (TRA) is a leading business association advocating for Texas' $106 billion foodservice industry, which includes over 57,000 locations and employs 1.5 million people. TRA offers services such as legislative advocacy, training, and business solutions. Their target audience includes restaurant owners, operators, and suppliers. The unique selling proposition is providing a collective voice for the industry, offering cost-saving solutions, and supporting workforce development through the Texas Restaurant Foundation. Membership also includes access to the National Restaurant Association and local chapters, enhancing the value for members.