The AA (Ireland) offers a range of services including 24/7 roadside rescue, insurance (car, home, travel), and vehicle maintenance. Their target audience is motorists and homeowners in Ireland. The unique selling proposition (USP) is their comprehensive breakdown assistance, which covers individuals rather than vehicles, allowing assistance even when driving someone else's car. Additionally, their skilled patrols fix 80% of breakdowns on the spot, providing quick and reliable service[1][2][4].