The Alliance (http://www.the-alliance.org) is a not-for-profit cooperative that helps self-funded employers manage healthcare costs and improve access to high-value care. They offer custom provider networks (Smarter NetworksSM), data analytics, and cost management strategies like Reference-based Contracting. Their target audience is self-funded employers seeking cost savings and better healthcare access. The unique selling proposition is their ability to provide employers with greater control and transparency over healthcare costs through innovative network designs and data-driven insights. This approach allows employers to achieve better care at a lower cost.