The American College of Trust and Estate Counsel (ACTEC) is a nonprofit organization of skilled lawyers and law professors specializing in trust and estate law. They focus on estate planning, probate, and tax law, offering resources like publications, seminars, and podcasts. ACTEC's target audience includes professionals and families seeking expertise in estate planning. Their unique selling proposition is the peer-elected membership of top professionals, ensuring high standards of expertise and commitment to improving trust and estate laws. ACTEC provides a platform for networking and continuing legal education, enhancing the profession through lifelong learning[1][2][3].