The Association of Ukrainians in Victoria (AUV) represents the Ukrainian Australian community in Victoria, promoting cultural linkages and addressing community needs. Services include social welfare, cultural events, and advocacy. The target audience is the Ukrainian community in Victoria. The unique selling proposition (USP) is its role as a unified voice for Ukrainian Australians, enhancing Australia's socio-cultural fabric by preserving Ukrainian heritage and fostering community development. AUV offers hall hire, cultural events, and support for newly arrived Ukrainians, making it a central hub for Ukrainian culture and community engagement in Victoria[1][2][3].