The Bedrock Group, based at http://www.bedrockfg.com, is a veteran and first-responder-owned insurance agency. They offer services including Medicare, retirement planning, life insurance, and home/auto/business insurance. Their target audience is seniors and families seeking health and retirement solutions. The unique selling proposition is personalized care, providing clients with a deeper understanding of their options, similar to how they would care for their own families. This approach aims to empower clients and become a trusted resource for health and retirement needs[4][5].