The British Mountaineering Council (BMC) is the national representative body for climbers, hill walkers, and mountaineers in England and Wales. It protects access rights, promotes conservation, and supports skill development through training and safety advice[1][3]. Services include insurance, guidebooks, and access to international huts[1][4]. The target audience is outdoor enthusiasts. The unique selling proposition is its comprehensive advocacy for climbers' rights and environmental conservation, combined with extensive member benefits and training opportunities[1][4].