The Commonwealth is not a company but an international association of 56 member states, primarily former British Empire territories. It promotes cooperation in areas like human rights, trade, and culture through institutions like the Commonwealth Secretariat and Commonwealth Foundation[1][3]. The target audience includes member states and their citizens. The unique selling proposition is its historical and cultural ties, fostering cooperation without legal obligations among members[3]. Services include facilitating intergovernmental relations, supporting non-governmental interactions, and promoting sustainable development[1][3].