The Department of Trade, Industry and Competition (the dtic) is a South African government department responsible for promoting economic development, industrialization, and global competitiveness. It offers services in trade policy, investment promotion, industrial development, and consumer protection. The target audience includes businesses, entrepreneurs, and economic stakeholders. The unique selling proposition is its role in fostering a dynamic, inclusive economy through strategic policies and interventions, enhancing South Africa's global trade presence and competitiveness. The dtic supports small businesses and black economic empowerment initiatives, aiming to create decent employment and equity[1][2][5].