The Entrust Group specializes in providing account administration services for self-directed IRAs and other tax-advantaged plans like HSAs and ESAs. They enable investors to diversify their portfolios by investing in non-traditional assets such as real estate, private equity, and precious metals. Their target audience includes experienced investors seeking portfolio diversification and control. The unique selling proposition is their expertise in facilitating alternative investments while maintaining tax advantages, supported by an award-winning online portal for efficient transactions and account management. With over 40 years of experience, they manage over $5 billion in assets for more than 24,000 investors[1][3][5].