The Exeter is a trading name of Exeter Friendly Society Limited, offering insurance products like Income Protection, Private Medical Insurance, Cashplans, and Life Insurance. Their target audience includes individuals and families seeking comprehensive insurance coverage. The unique selling proposition (USP) is their mutual status, allowing them to focus on customer needs over shareholder profits, ensuring quality policies and quick claims processing. They also consider every application on its merits, often covering those who might be declined by other insurers[2][4][5].