The Farmers Bank (http://www.thefarmersbank.com) is a locally owned bank in Central Indiana, offering retail, business, trust, and asset management services. Their target audience includes individuals and businesses in Central Indiana. The bank provides a mobile app for debit card control and online appointment scheduling. Their unique selling proposition is personalized, community-focused banking services, emphasizing local ownership and involvement. This approach allows them to tailor services closely to the needs of their local community, setting them apart from larger, less personalized banking institutions.