The Federation of Holistic Therapists (FHT) is a professional body for complementary, beauty, and sports therapists. Established in 1962, it supports over 10,000 members worldwide by ensuring high standards in training and practice. Services include professional insurance, membership benefits, and a quarterly magazine. The target audience is therapists seeking professional support and recognition. The unique selling proposition is its comprehensive support system, offering versatility in accepting over 350 therapies, and its commitment to maintaining high professional standards, providing trust and assurance to clients[1][3].