The Finance Innovation Lab transforms the financial system to serve people and the planet. It cultivates a community of changemakers, focusing on purpose-driven finance, mainstream finance shifts, policy influence, and community building[1][3]. The Lab supports innovation groups and prototypes projects, offering a platform for social entrepreneurs and others to develop ideas[1]. Their unique selling proposition is fostering systemic change through diverse collaboration and community engagement. The target audience includes social entrepreneurs, investment bankers, academics, and environmental advocates[1][3]. Services include community events, project support, and policy advocacy[1][3].