The Financial Guys is an independent wealth management firm based in Williamsville, New York, with satellite offices in Rochester, NY, Eden Prairie, MN, and Jupiter, FL. They offer services in wealth management, financial planning, retirement planning, insurance, and estate planning for individuals, families, and businesses. Their target audience includes those seeking comprehensive financial solutions. The unique selling proposition is their independent fiduciary approach, ensuring advisors act in clients' best interests, combined with a one-stop-shop for diverse financial needs[1][2].