The First Bank offers a range of financial services, including online and mobile banking, bill payment, and person-to-person payments[2]. Their services are designed to be convenient and accessible, allowing customers to manage their accounts remotely. The bank's target audience appears to be individuals and possibly small businesses seeking easy banking solutions. The unique selling proposition (USP) of The First Bank is its emphasis on providing accessible and user-friendly banking services, making it a convenient choice for those who value flexibility and ease in managing their finances. Additionally, they have a Language Assistance Plan for limited English proficiency customers[4].