The Fred Hollows Foundation NZ is a charitable organization dedicated to restoring eyesight and preventing blindness. It offers services such as eye surgeries, screenings, and training for local healthcare professionals. The target audience includes underserved communities globally, particularly in low-income countries. The unique selling proposition is that with as little as $25, they can restore sight and transform lives, focusing on sustainable eye health systems and empowering local communities. Their mission is to ensure everyone has access to affordable eye care, regardless of their birthplace[1][5].