The Freshwater Trust is a conservation non-profit based in Portland, Oregon, dedicated to preserving and restoring freshwater ecosystems. They offer services such as stream restoration, water quality trading, and quantified conservation, which links actions to measurable environmental outcomes. Their target audience includes regulated entities and communities in the Pacific Northwest. The unique selling proposition is their "quantified conservation" approach, using data-driven insights to maximize environmental benefits. This method ensures that conservation efforts are backed by science and deliver tangible results, setting them apart in the field of environmental conservation[1][3].