The General is a licensed insurance agency specializing in auto insurance for high-risk drivers, including those with driving violations or less-than-perfect credit[1][3]. They offer coverage in 47 U.S. states, excluding Alaska, Hawaii, and Michigan[1]. Their unique selling proposition is providing affordable insurance options to drivers who typically face higher premiums[3]. The General targets individuals who may struggle to find insurance elsewhere, offering competitive rates despite their clients' risk profiles[2][3].