The Giftware Association is the UK's dedicated trade body for the home and gift industry, established since 1947. It offers services such as internationally recognized awards, marketing support, networking events, legal advice, and product testing. The association supports businesses of all sizes, from start-ups to multinationals, by connecting them with industry experts and providing educational resources. Its unique selling proposition is its comprehensive support network and advocacy for the industry, helping businesses thrive through community, education, and international trade opportunities. The association's voice in government policy further enhances its value to members.