The Good Economy is a leading impact advisory firm founded in 2015 by Sarah Forster and Mark Hepworth. It specializes in creating a fairer and more sustainable society by helping finance and business solve major social problems. Services include impact measurement, management, reporting, and strategic advisory for sustainable development. The target audience includes institutional asset managers, private equity investors, and government bodies. The unique selling proposition is its expertise in place-based impact investing and robust ESG reporting standards, fostering a collaborative ecosystem for sustainable development[1][2][3].