The Green Insurer is a UK-based, eco-friendly car insurance broker that offers carbon offset insurance policies. They use telematics data to monitor driving habits, providing a Green Driving Score that influences renewal premiums and unlocks discounts. The company targets environmentally conscious drivers, offering rewards for eco-friendly driving through their "Leaves" scheme. Their unique selling proposition is the comprehensive carbon offsetting of all customer vehicle emissions, making them the first in the UK to do so. This approach appeals to drivers seeking sustainable insurance options while reducing costs and environmental impact[1][2][4].