The Hanover Insurance Group offers a range of property and casualty insurance services to individuals and businesses through independent agents. Their services include personal insurance for homes, cars, and personal items, as well as commercial insurance tailored to various industries. The target audience includes small to mid-sized businesses and individuals seeking customized insurance solutions. The unique selling proposition is their ability to provide personalized coverage options, leveraging local expertise and a strong financial foundation, with an A rating from major credit agencies. This approach emphasizes value, peace of mind, and customer satisfaction.