The Institute of Financial Accountants (IFA) is a professional accountancy body providing certifications and support to financial accountants, particularly in small and medium-sized enterprises (SMEs) and small to medium-sized practices (SMPs). They offer various certifications in financial accounting, tax advice, and business management. Their target audience includes SMEs and SMPs. The IFA's unique selling proposition is its focus on SMEs and SMPs, offering specialized support and recognition by major regulatory bodies like HM Treasury and the Financial Conduct Authority. They are part of the IPA Group, the world's largest SME-focused accountancy group[1][3][5].