The Insurance Charities provides financial and practical support to current and former insurance employees and their dependents in the UK and Ireland. They offer assistance with difficult life events like ill health, redundancy, and domestic abuse, providing one-off payments and ongoing support[1][3][4]. Their target audience includes those in the insurance industry facing financial hardship. The unique selling proposition is their specialized focus on the insurance sector, offering tailored support to industry members in need, setting them apart from broader charities[1][3].