The Investment Association (IA) is a British trade body representing the UK's investment management industry. It supports over 250 members managing 9.1 trillion in assets, promoting better investments for clients and economic growth. Services include advocacy, lobbying, industry data, and training. The target audience includes investment firms, asset managers, and institutional investors. The IA's unique selling proposition is its comprehensive support and advocacy for the asset management sector, enhancing its reputation and competitiveness globally[1][3][5].