The Investment Fitness Club offers independent portfolio health checks for UK-based investors with non-property portfolios between 500,000 and 5 million. Their services include assessing fees, risks, and transparency in investments without requiring clients to switch advisers. The target audience is high-net-worth individuals seeking reassurance about their investment strategies. The unique selling proposition is providing an unbiased review of investment portfolios to ensure they are on track, addressing concerns about fees and hidden risks without promoting a change in advisers. This approach empowers investors to make informed decisions about their financial assets[1][3][4].