The Jefferson Health Plan offers customizable health and employee benefit programs to over 180 public employer member organizations across Ohio, Michigan, and Tennessee. Services include medical, dental, vision, prescription drug, life insurance, and wellness programs. Their target audience is public entities such as school districts, cities, and government agencies. The unique selling proposition is cost-saving group purchasing power combined with individually designed benefit plans, allowing smaller organizations to access benefits similar to those of larger entities while maintaining local service delivery and self-insurance options[1][3].