The Jockey Club, based in the UK, is the largest commercial horse racing organization, owning 15 racecourses and managing significant racing assets like the National Stud. It focuses on promoting and investing in British racing, with a mission to make the sport more accessible and inclusive. The target audience includes racing enthusiasts and industry professionals. The unique selling proposition is its commitment to reinvesting profits into the sport, ensuring sustainability and growth. Services include racecourse management, breeding operations, and welfare support through Racing Welfare charity[1][4].