The Kbsa (Kitchen Bathroom Bedroom Specialists Association) is a trade association established in 1978. It promotes professionalism and quality in the kitchen, bathroom, and bedroom sectors by supporting independent retailers and over 100 leading brands. The Kbsa offers consumers a guarantee of excellence through its members, who provide personal design services, professional installations, and consumer protection schemes. The target audience includes homeowners seeking high-quality home improvements. The unique selling proposition is the assurance of quality and consumer protection, ensuring customer satisfaction and peace of mind through rigorous membership criteria and ongoing monitoring[2][3].