The Larkin Company is a modern entity distinct from the historical Larkin Soap Company. The current company's website and LinkedIn profile do not provide detailed information about its services or target audience. However, based on the contact information and cookie policy, it appears to be involved in digital operations with a focus on customer interaction and analytics. The unique selling proposition is not explicitly stated, but it likely involves personalized digital experiences through the use of cookies and analytics to tailor services to users' preferences. More specific details about services and target audience are not available.