The LCMS Foundation provides investment management and planned giving services to the Lutheran ChurchMissouri Synod (LCMS) and its affiliated ministries. It helps members create estate plans and supports ministries in managing investments. The target audience includes LCMS members and ministries. The unique selling proposition is its ability to pool assets from hundreds of ministries, offering high-quality investment services typically reserved for large corporations, while aligning with Christian values[1][2][3]. This approach allows for cost-effective and effective stewardship of resources, benefiting both donors and ministries[5].