The Leprosy Mission International is a global Christian NGO dedicated to defeating leprosy. Founded in 1874, it operates in over 30 countries, focusing on zero transmission, zero disability, and zero discrimination. Services include medical care, community-based rehabilitation, education, and advocacy. The target audience is people affected by leprosy, particularly in Asia and Africa. The unique selling proposition is its comprehensive approach to leprosy, combining medical treatment with social inclusion and advocacy, driven by a Christian ethos of compassion and dignity for all[1][2][3].