The Muthoot Group is a multinational conglomerate offering diverse services including financial services, IT, media, healthcare, and hospitality. Muthoot Finance, its flagship company, specializes in gold loans, personal loans, and business loans, targeting individuals and businesses needing quick access to credit. Their unique selling proposition is their extensive network and trustworthiness, being India's largest gold loan NBFC with a strong reputation for customer satisfaction. The group serves over 70 crore customers, focusing on underprivileged communities and the South Asian diaspora globally[1][2][3].