The Oddfellows is a friendly society and mutual organization based in the UK. They offer social events, support, and advice to members, hosting around 600 social events monthly. Their services include exclusive offers and opportunities for travel, aiming to help members feel supported and connected in their communities. The target audience appears to be individuals seeking social connections and community support. The unique selling proposition is their focus on mutual support and community building, providing a welcoming environment for members to engage socially and receive assistance when needed[2].