The Orientation Company specializes in employee benefits onboarding and HR support. They offer personalized new hire orientation, year-round service centers, special-purpose enrollments, and communications services to enhance employee engagement and retention. Their target audience includes employers seeking to improve employee satisfaction and benefits understanding. The company's unique selling proposition is its ability to provide "big firm" experience with personalized service, allowing for flexible and tailored solutions that prioritize client needs over industry stakeholder interests[1][3].