The Palm Beaches, also known as Discover The Palm Beaches, is the official tourism marketing corporation for Palm Beach County. It promotes the region as a leisure travel and meetings destination, offering services in sales, marketing, research, visitor services, and industry relations[1][3]. The target audience includes domestic and international visitors. The unique selling proposition is its comprehensive promotion of Palm Beach County's diverse attractions, positioning it as "America's First Resort Destination," "Florida's Golf Capital," and "Florida's Cultural Capital"[1]. It is funded primarily by a "bed tax" from lodging guests[3].