The Piston Foundation is a 501(c)(3) public charity dedicated to fostering careers in the collector car industry. It offers scholarships and apprenticeships to aspiring technicians, promoting skilled trades in automotive restoration. The target audience includes young car enthusiasts and the broader car community. The unique selling proposition is providing accessible education and hands-on training to address the shortage of qualified technicians in the collector car sector, thereby preserving car craft skills and supporting the industry's future. Partnerships with organizations like Bring a Trailer and Lime Rock Park enhance their mission through fundraising and community engagement[1][3][5].