The Retirement Advantage, Inc. (TRA) is a national retirement services company specializing in third-party administration, plan design, and fiduciary services for businesses. They offer customized retirement solutions, including 401(k), 403(b), and other plans, to help employers attract and retain talent while ensuring compliance with regulations[2][3]. TRA's target audience includes financial advisors, wealth managers, and businesses of all sizes[3]. Their unique selling proposition is providing personalized, cost-effective, and compliant retirement plan solutions with a focus on exceptional customer service and cybersecurity[2][3].