The Royal College of Midwives (RCM) is a UK-based professional association and trade union for midwives and maternity support workers. It offers guidance, support, and professional development opportunities to enhance members' skills and influence. The RCM promotes midwifery standards, supports members, and advocates for quality maternity services. Its target audience includes practicing midwives and maternity support workers. The unique selling proposition is its comprehensive support and advocacy for midwives, positioning it as the expert voice in the field, both locally and internationally[1][2].