The Royal Mint is the UK's official coin maker, producing circulating coins and commemorative pieces. It offers services in precious metals, secure storage, and trading, catering to investors and collectors. The target audience includes governments, collectors, and investors. The unique selling proposition is its rich history, precision minting, and innovative use of sustainable materials, such as recovering gold from electronic waste for its "886" jewellery line. This blend of heritage and innovation positions The Royal Mint as a leader in both numismatics and sustainable precious metals production[1][2][3].