The Saudi National Bank (SNB) is the largest financial institution in Saudi Arabia, formed by the merger of National Commercial Bank and Samba Financial Group in 2021. SNB offers a wide range of banking services, including retail, corporate, and investment solutions, with a focus on Shariah-compliant products. It targets both individual and corporate clients, supporting Saudi Arabia's Vision 2030. SNB's unique selling proposition is its robust digital capabilities and commitment to customer service, aiming to be the premier financial service provider in the region. Its strong international presence supports its vision of competing globally.