The South African Responsible Gambling Foundation (SARGF) is a public-private partnership dedicated to addressing problem gambling. It offers free and confidential treatment and counseling for those affected by excessive gambling, along with education and research initiatives[1][3][5]. The target audience includes individuals struggling with gambling addiction and their families. The unique selling proposition is its comprehensive National Responsible Gambling Programme (NRGP), which integrates education, research, and treatment, funded by the gambling industry and public grants[1][4]. This approach provides a holistic support system for those impacted by problem gambling.